redireo vs Bitly
redireo vs Bitly: the honest comparison
Last updated 2026-07-09
How redireo compares to Bitly: scan-based pricing, analytics that never expire, and no domain surcharge versus Bitly's 30-day history on the Core plan.
What is Bitly good at?
Bitly is the most established link platform in this comparison. It grew up as a URL shortener, and link management is still where it is strongest: branded short links, large-scale click tracking, redirect rules, and a deep set of integrations. If your program is link-first and QR codes are a secondary output, that heritage is real and worth paying for.
Where does redireo differ?
redireo prices on scans, the thing that signals a campaign is working, rather than on plan tier and monthly code count. Analytics stay for the life of your account on paid plans instead of aging out after 30 days on Bitly’s Core tier. A custom domain is included with no per-domain fee, and redireo adds weighted A/B destination testing that Bitly does not offer. Every destination is checked against a reputation service at create and edit time, and scans pass through a safe page. That check protects against a compromised account repointing a live code or the redirect domain being abused; it does not stop someone pasting a fake sticker over a printed code.
Who is each for?
Bitly fits teams whose primary asset is short links and who want mature link management at brand scale. redireo fits marketers running print, packaging, OOH, and event campaigns who want predictable scan-based pricing, analytics they keep, and A/B testing on where a code points.
Feature comparison
| Capability | redireo | Bitly |
|---|---|---|
| Pricing metric | Priced on scans. Free 500, Pro $39 / 250k, Business $149 / 2M. | Priced on plan tier plus monthly QR-code count. Clicks and scans are unlimited. |
| Analytics history | Kept for the life of the account on every paid plan. | 30 days on Core, 120 days on Growth, 1 year on Premium, 2 years on Enterprise. |
| Custom domain | Included on paid plans with no per-domain fee. | Not on Core. One complimentary domain starts on Growth ($29/mo, billed annually). |
| Weighted A/B destination testing | Built in on paid plans. | Not offered. |
| Edit destination after printing | Yes. Changes propagate at the edge in seconds. | Yes, on dynamic links and QR codes. |
| Overage handling | $6 per extra 100k on Pro, $5 on Business. Codes keep resolving, no mid-cycle throttle. | Move up a tier or hit the monthly QR-code cap. |
| Link safety | Destination reputation check at create and edit, plus a scan-time safe page. | Platform-level abuse and spam detection on links. |
| Free plan | 500 scans, 3 dynamic codes, analytics you keep. | 2 QR codes per month, no analytics history. |
redireo vs Bitly: questions
Is redireo a good Bitly alternative?
If your main asset is dynamic QR codes and you want analytics you keep plus pricing that scales on scans rather than plan tier, yes. Bitly is the stronger pick if you mostly need URL shortening and link management at brand scale.
How long does Bitly keep scan history?
30 days on the Core plan ($10/mo, billed annually), 120 days on Growth, and one year on Premium. redireo keeps analytics for the life of your account on every paid plan.
Does redireo charge extra for a custom domain?
No. A custom domain is included on paid plans with no per-domain surcharge. Bitly includes one complimentary domain starting on the Growth tier; Core has none.
Does Bitly offer A/B testing on QR destinations?
No. redireo is the only platform among Bitly, Uniqode, Scanova, Flowcode, QR Tiger and QR Code Generator that markets weighted A/B destination testing (reviewed July 2026).