A/B testing
A/B test a QR code without reprinting it
Point one printed code at two or more destinations, set a weight for each, and let redireo resolve a variant per scan. Change the split anytime — the image on the poster stays exactly the same.
How does A/B testing a QR code work?
You attach weighted destination variants to a single dynamic code, and redireo chooses one per scan in proportion to the weights. Because the code encodes a fixed short link, the test lives entirely in the redirect layer. You are comparing landing pages, offers or flows behind the same printed image.
Why does this beat printing two codes?
Two printed codes split your audience by which physical copy they happen to see, not at random, and you cannot change the ratio once they are out in the world. One code with weighted variants lets you shift traffic from 50/50 to 80/20 to 100/0 as a winner emerges, all without a new print run.
Who markets this today?
As of July 2026, no other major platform we reviewed — Bitly, Uniqode, QR Tiger, Scanova, Flowcode or QR Code Generator — markets weighted A/B destination testing on a dynamic QR code. That is a statement about their published product pages, and it is one you can check for yourself.
How do I read the result?
Every scan is counted, so each variant accrues its own scan totals over the test window. You compare the variants on the metric that matters to your campaign and then move the weights toward the winner.
A/B testing questions
What is A/B testing for a QR code?
You give one dynamic code two or more destination variants with weights, and redireo picks a variant per scan according to those weights. The printed image never changes, so you are testing where the code sends people without touching the code itself.
Do I have to reprint the code to run a test?
No. The printed image encodes a short link that stays constant. You add, remove or reweight destination variants from the console, and the change takes effect on the next scan. Nothing on paper or packaging has to change.
Does any other major QR platform offer this?
As of July 2026, none of Bitly, Uniqode, QR Tiger, Scanova, Flowcode or QR Code Generator markets weighted A/B destination testing on a dynamic QR code. That is a checkable claim about how they describe their own products, not a claim about their engineering.
How are the variants weighted?
Each variant carries a weight, and redireo resolves each scan to a variant in proportion to those weights. A 50/50 split sends roughly half of scans to each destination; a 90/10 split favours one while still sampling the other.