Retargeting pixels
Turn a physical scan into a retargeting audience
Attach your own marketing pixel to a dynamic code. Every scan fires the pixel and then lands on your destination, so the people who scan a poster, pack or flyer can be reached again in your ad platform.
What is a retargeting pixel on a QR code?
A retargeting pixel on a QR code is your own marketing pixel — a Meta or Google pixel, for example — wired to a dynamic code so it fires when the code is scanned. The scan loads the pixel through a fast interstitial and then redirects to the destination you set, adding the scanner to an audience you can retarget later.
Does redireo run ad campaigns for you?
No — redireo fires the pixel you provide and stops there. The audience it builds lives in your ad platform, where you design and run the campaign; this feature is the bridge from a printed code to the retargeting tools you already own, not an ad manager of its own.
What pixel URL do you need?
You provide a public https pixel URL. It must be reachable over https because the interstitial loads it on the scanner’s device, so an internal-only or non-https endpoint will not fire.
How does the pixel affect scan speed?
A pixel-tagged code shows a brief interstitial while the pixel loads, which means it resolves at the origin rather than purely at the edge. It is still fast, and any code without a pixel continues to resolve at the edge with no interstitial.
Which plans include this?
Retargeting pixels are a paid feature on Pro and up. Add, change or remove the pixel in the console; the printed image never changes and the next scan follows the new rule, no reprint.
Retargeting pixel questions
What does a retargeting pixel on a QR code do?
It fires your own marketing pixel — such as a Meta or Google pixel — when someone scans the code, so a physical scan can add that person to a retargeting audience. The scan loads your pixel through a fast interstitial and then continues to the destination you set.
Does redireo run the ad campaign for me?
No. redireo fires the pixel you provide; building and running the campaign happens in your own ad platform. This feature connects a real-world scan to the audience tools you already use, and nothing more.
What kind of pixel URL can I use?
You supply a public https pixel URL. It has to be reachable over https so the interstitial can load it on the scanner’s device; an internal or non-https URL will not work.
Does the pixel slow the scan down?
There is a brief interstitial where the pixel loads before the redirect, so a pixel-tagged code resolves at the origin rather than purely at the edge. It stays fast, and codes without a pixel keep resolving at the edge as normal.
Which plans include retargeting pixels?
Retargeting pixels are a paid feature, available on Pro and up. You can attach or change the pixel in the console at any time, and the next scan uses the new setting with no reprint.